Most people starting a new business are excited about the possibility of the amount of…
Nowadays, every type of business has to keep up with new technologies and primarily the internet in order to stay competitive. This being said, the impact of the web vary highly from one sector to another and some industries still get most of their business activities from traditional channels.
In today’s post, we will focus on the real estate industry and see how to leverage the internet to make a successful housing business both on- and offline. Indeed, real estate is one of the most profitable sector on the web. This internet niche is so abundant in ideas and concepts that it became an industry itself called internet real estate.
After you built your website using the latest UX and design trends including interactive maps, filters, videos and anything that can make one’s home search a nice – and even fun – experience, you will need to make the difference with the competition. However, if these days real estate companies don’t hesitate to spend a lot of money in their digital agency, not so many of them would go the extra mile to overtake their competitors on the internet.
The main reason for this is the cost, as it would usually imply to hire a digital marketing specialist which most companies don’t actually see the benefits of. Either in-house or outsourced, the online marketing expert can be an important asset in the growth of any kind of property business.
Here are 5 online practices that could help your property business dominate your competitors:
2. Guides and reports
When putting together a guide, a report or an analysis of one market trend, you establish your company as an expert in its area. For instance, if you run a property agency in Shanghai, you should publish reports about the Shanghai real estate market on a regular basis. This allows you to demonstrate your knowledge of the market and can even generate leads as you may be the only source of information for this topic. To keep your audience interested, you should use various formats such as charts, videos, infographics and son on.
3. Social media
Social media are a great way to spread your information, whether it is a new blog post or a guide. This will help you build your online influencer’s rep and will allow you to interact with clients and other industry players. It is also a simple and efficient way to promote new apartments and houses available on your website.
5. Guest posting
Last but not least, guest posting or guest blogging is another great way to spread your message using other people’s website. This gives you a chance to write on different topics and reach different kinds of audience. Guest blogging shouldn’t be use to promote your company services but to bring some valuable information to the audience.
This is a guest post from Ambassador Relocation, real estate specialist for expats in Shanghai.
For more information regarding housing in Shanghai, make sure to visit our Zillow page.